Evaluation

Group Opinion and Reason of Selection
Malaysia has many kinds of restaurants almost everywhere in the cities and towns. There are Malay Restaurants, Chinese restaurants, Indian Restaurants, Thai Restaurants and more. Eating out in Malaysia is a real gastronomic adventure. There is such a great variety; spicy Malay Food, a seemingly endless variety of Chinese food, exotic cuisine from North and South India, as well as Nyonya and Portuguese Food. Popular Malaysian dishes include satay, nasi lemak, rendang, roti canai, murtabak, laksa, chicken rice, and fried noodles. Western cuisine is also easily available. In addition, international fast food chains operate in major towns side by side with thousands of road side stalls and food bazaars (Food in Malaysia, n.d.).

On the other hand, we found that the websites and blogs are recommended less about the claypot chicken rice and Sarawak noodle. So, we decided to introduce Fook Kee Claypot Chicken Rice Restaurant and Face to Face Noodles House in order to let more people know about that Malaysia also has these types of popular food.

However, friends’ recommendation is another reason for us to choose these 2 restaurants. Delicious and a reasonably priced is the main reason why our friends recommended these 2 restaurants. In addition, waiters for both restaurants were pretty friendly.

Face to Face Noodle House was styled like a fast food concept. The restaurant provides more than 30 types of food and beverage which allow customers have more choices. Such as Sarawak noodles, rice noodles, nasi lemak, bread, ice blended, pan mee, side order and other. Our group supposes it was healthier than hawker fare. Noodles House are located in Kampar, both are nearby our hostel and campus, so that was more convenience for our group to interview the restaurants and enjoy the delicious food.

By the way, we hope to create a blog to introduce Fook Kee Claypot Chicken Rice Restaurant and Face to Face Noodles House foods in order to spread this message to more people. We sincerely hope people not just read through but also can have a try on these 2 restaurants. 



The classification of E-Commerce by the nature of the transactions or interactions
According to the classification of E-Commerce by the nature of the transactions or interactions, the E-commerce model of Restaurant Fook Kee Claypot Chicken Rice and Face-to-Face Noodle House are business-to-consumer (B2C) model.

Business-to-consumer (B2C) is the type of commerce transaction in which businesses sell or provide products, goods or services to end users, consumers or individual shoppers (Digital Marketing, 2016). While business-to-consumer activity exists both online and offline. Furthermore, this could refer to diners eating in a restaurant, individuals shopping for clothes for themselves at the mall, or subscribing to pay-per-view TV at home.

In the Restaurant Fook Kee Claypot Chicken Rice, they sell the claypot chicken rice to the potential consumers such as claypot chicken rice with salted fish, claypot chicken rice with sausage and others. While in the Face to Face Noodle House, they sell the various type of pan mee, rice noodles, beverages, breads, side orders and etc.

In almost all B2C environments (websites, landing pages, blogs and etc.), marketers are clearly publishing their product or service prices. This will result in price-qualified leads that deliver to sales (Katie J., 2016).

In B2C marketing, the end consumers of Restaurant Foo Kee Claypot Chicken Rice and Face to Face Noodle House are mostly students and household consumers, which means that there is a huge target market. Also, the sales process is very small because they are dealing directly with the end consumer. As mentioned above, both local food shops have a commerce transaction in their business since they provide their foods to end consumers.



It’s Business Model
According to Why You Need a Facebook Page for Your Business (2013), Viral Marketing is also known as “word of mouth” advertising through social networks. Viral marketing is any business strategy that encourages sharing of an idea which contain marketing message about buying a product or service. It creates a potential growth throughout the messages. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. This strategy successfully convey to thousand viewers and even to million viewers.

Fook Kee Claypot Restaurant & Face-to-Face Noodles House has use viral marketing as a strategy to generate revenue by boost sales. Both of these two food restaurant use social networks method such as Facebook and blogger to convey more information to customers. Throughout these, their marketing strategy can be to be done more effectively. For example, they able to promotes food through customer’s feedback and rating in Facebook. In addition, customers also share their own experience with his friends, family, and co-workers. The attractive food pictures share in Facebook convinces new customers to have a try. 

Customer rating rate for Fook Kee Restaurant in facebook

Customer rating rate for Face-to-Face in facebook

There are few advantages that take by these two restaurants. A positive comment and high rating successfully expose and increase public awareness for foods, products, or services. By increase awareness, both on these two restaurants will get higher growth exposure. The customers are also willing to go Kampar to have a try for Fook Kee claypot after they review good comment from social networks. In addition, pan mee lovers especially students around Kampar area also will be attracted by the good comment to go face-to-face noodles station to enjoy delicious pan mee.

Besides, viral marketing might help both restaurants to have a better visibility and credibility. The foods is recommended, shared, commented upon, and discussed among your audiences to create a really better buzz which leads to greater visibility. Establishes consumer credibility and trust is the most important feature for all business. People will more likely to visit the restaurant to try the foods that are recommended by their friends and peers. The rating rate from both restaurants Facebook page showed 3 till 5 stars. This is the evidence for reviewer’s to know about the comment of food either good or bad.

The other advantage is viral marketing help both of two restaurants save promoting expense by using social networks on free of charge term. It is quite save cost when compare with the other form of advertisement such as newspaper and food magazine. If both of restaurants customer’s posted the foods picture to his Facebook for around 1000 friends, and this shows that the customer pass along the awareness of foods to all his 1000 friends. These actions could generate a huge of customers, without a penny spent. Every post of food pictures is an opportunity to get in front of tons of new customers for both of restaurants.

Both restaurants also use this marketing strategy to strengthen customer relationships. With a business Facebook page, they can interact with prospects and customers in a way that they’re already familiar with. Customers share their likes, interests and activities on Facebook page, they also can share news, photos and videos. For example, when someone checks in Facebook and “likes or comments on a Face-to-Face restaurant post, they’re showing that they want a relationship with Face-to-Face restaurant. Viral marketing also help both restaurants to improve customer services and quality after referring feedback by customer in Facebook. They always try to keep their customer happy and satisfied to build customer’s loyalty.

Basic approach used in marketing and advertising 

1.    Newspaper: Both using newspaper to reach their targeted customers.

ü Face to Face Noodle House use newspaper to reach their targeted customers. For example, Face to Face Noodle House used Kwang Hua Yit Poh and Sin Chew Daily and The Star.

ü Besides, Face to Face Noodle House also using magazines to promote their business e.g. promote how delicious is the food as well as the ingredients to be used to cook the pan mee.

ü Restauran Fook Kee also using newspaper to reach their customers. They mainly use newspaper to promote their food. E.g. how to cook the claypot and feedback from customer through newspaper.

2.  Facebook: Face to Face Noodle House create Facebook and make the page interesting in order to attract more customers. Other than this, Face to Face Noodle House also using Facebook to inform their customers regarding the promotion and enable the Facebook users to access to their information. Restauran Fook Kee also using Facebook to promote their shop and food, which allowed the users to comment.

Recommendations to improve business
through improve e-commerce
Instagram. Restauran Fook Kee and Face to Face Noodle House should create instagram by using hashtag which when people click into that hashtag, they will see what they had post e.g.  Promotion.

Twitter. Restauran Fook Kee and Face to Face Noodle House should also create twitter, which twitter is getting more popular nowadays. Face to Face Noodle House should promote their noodles by using Facebook which link to twitter, so whenever twitter user repost, other people might see that post about face to face noodle house. By using Twitter, Restauran Fook Kee can promote their claypot chicken rice to a wider range of people.

Ads on YOUTUBE. Both of the food shop should placing ads on YouTube which can help to advertise their business in a more effective way. This is because the ads on YouTube normally will run for 10 to 15 seconds that do not allowed users to skip that ads.     
              
Location-based-e-commerce. Face to Face Noodle House and Restauran Fook Kee should use location-based-e-commerce, whereby when people nearby their shop, they will receive message regarding their promotions and discounts. This will help to increase customers visit their shop.

Create own webpage other than Facebook. Unlike Face to Face Noodle House, Restauran Fook Kee don’t have their own webpage to promote and introduce their food. So, Restauran Fook Kee was recommended to create their own webpage which they have to update their information frequently so that people know what they are currently doing. They should make the webpage interesting, provide more information, include food photos, customer review as well as videos as some of the people do not like to read on wording, they will prefer on watching videos.

References:

Food in Malaysia (n.d.). Retrieved March 10, 2016, from http://www.marimari.com/content/malaysia/food/main.html

The Digital Marketing (2016). Retrieved March 11, 2016, from http://www.marketingterms.com/dictionary/b2c/

Katie.J (2016). What Do B2B & B2C Mean? Retrieved March 11, 2016, from http://smallbusiness.chron.com/b2b-b2c-mean-56101.html

Why You Need a Facebook Page for Your Business?(2013). Retrieved March 10, 2016, from http://www.verticalresponse.com/blog/why-you-need-a-facebook-page-for-your-business/

Face to Face Noodle House (2016). Retrieved March 9, 2016, from http://facetoface.com.my/index.php/en/about-us/about